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GAP | Pico Creative Loft
TELLING GAP'S STORY
Ogilvy & Mather discovered the story of Gap’s denim design studio, but needed help telling it. We stepped in to chronicle the passion of the designers, the significance of the studio, and the passion that goes into Gap jeans. The result was 25 editorials, 27 videos, a custom soundtrack and 2,500+ photos which became the building blocks for a variety of digital, social, video and print executions and in store displays. The content appeared extensively on partner sites, and also featured in a unique expandable ad widget created for the campaign.
Clients: Ogilvy + The Gap